Sunday, November 7

Word and Image Interaction in Nike Ads

Word and Image Interaction in Nike Ads
One of the most widely known sports merchandise company today is Nike. Nike is a huge market itself creating various merchandises from tennis shoes to golf clubs and many more with its trademark logo in every product. In addition, they are sponsoring basically majority of major athletes from each field, which includes Tiger Woods in golf, and Michelle Wie in LPGA. Nike is best known for its unique and simple symbol that is recognized by everyone around the world. its one of the most widely known symbol and its trademark saying, ‘just do it.’ those three words are crucial to Nike and its success because of the way it interacts with the symbol (Nike logo) in its ads.
Its typical to see Nike logo on a plain black background with the logo and saying in the middle in white. Its extremely simple, yet it catches our attention and it stays in our heads.




who knew just three words can be such a strong and motivational saying?

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