Lower Thirds

When we're watching a show on the television, whether it is a tv show or a local news, we see the lower thirds on the bottom part of the screen telling us what channel we're watching, the description of the show we're watching and the information we need to know while watching the certain show. even from a youtube channel, its easy to see the lower thirds being used to credit an event or certain individual with its unique design.


Lower third is a graphic that is placed in the lower part of the screen in the broadcasting television shows. particularly in america, along with many other countries, lower third is a uniquely designed graphic that is commonly used in formal news or any other type of television shows to credit the show and different individuals. they may also appear in documentaries as well to describe the show and give the viewers more in depth definition or meaning to the scene they are viewing. 


lower thirds are one of the most common design that is used in the broadcasting society. we usually just bypass lower thirds often. its is so common that even though our eyes automatically end up seeing these graphics, we often dont realize what it is called or the type of design that is used to create this graphic.

here is an example of lower third from a CNN news coverage. CNN news coverage
in this lower third, it is describing the protest at UC Davis and in the bottom section of the coverage it states
"ireporter at university protests" in the navy blue background lower third at the bottom of the screen.
lower third is usually created to attract the readers to the bottom of the screen to give more information. the style and the design of lower third is different across many different videos throughout the media field.
here is another example of a youtube reporter who created her own lower third for her youtube show.
nickisun
she used her personal logo along with transparent white and red combined with some yellow to attract the audience as well. nicki is using the social media to use her personal lower thirds to allow viewers to see her work of reporting in various fields.

there are many different lower third designs that we see on daily basis.  but most of the time these lower thirds go unnoticed. in order to design and create this lower thirds, a countless hour of designing with adobe photoshop, along with final cut pro and adobe illustrator is required.