Monday, October 18

then and now


I am a magazine spread designer. May be the title of being a graphic designer would suit my position better. For last six months, I’ve been working as a magazine spread designer for a Korean American magazine called, Dong Po Journal. My job as a designer is to create colorful spreads with pictures and variety of colors to attract the readers. Ever since I’ve got this job, I spend countless hours researching and studying other magazine covers and designs. That’s where I came across my topic for this blog, past and the present.
My personal favorite magazine is Vogue.  Its intriguing with infinite amounts of gorgeous women filling up each page, especially with the cover of the magazine each month. Vogue has been around for a long period of time and is still standing as one of the top fashion design magazines in the world.




Here is an example of Vogue, 1960.
Vogue features models and  celebrities in their cover each month with intriguing beauty by their models. Back in 1960s, as you can see in the picture, women were portrayed for their beauty and their feministic quality rather than the sexual appeal that the cover portrays today.
Here is an example of Vogue, 2010.

website
the vogue cover today portrays more of the sexual appeal from the models in the cover. In order to attract the readers to read the magazine today, various tactics have been used. if we were to compare the four magazine examples shown above, couple of changes can be seen. first, the color of the magazine cover to attract the readers have changed. the bright astonishing colors in the magazine can be seen today.
second, women are a lot more conservative in the covers for 1960s compared to today. the so called "sex-appeal" attracts the readers more today. lastly, the size of the texts in the cover has changed as well. with more vibrant color, larger sized words, definitely attracts the readers to build their interest.

the similarities between the the two eras is that the style of the title remained the same, which shows the originality of the magazine for a long period of time.